Project exhibits retain their original language. The English summaries explain the business context and measurement scope.
Home appliances
Core-question Top-2 coverage reached 91%.
Background
AI answers contained incomplete product information, outdated models and weak recommendation positions across air-conditioning purchase and heating scenarios.
Approach
Built a question matrix around central, domestic and heating air conditioning; updated product content and media sources, and monitored Doubao, DeepSeek, Tencent Yuanbao and Qwen.
Delivery
Matched product updates and publication records with repeat checks of AI answers, documenting changes in brand presence, recommendation positions and new-product information.
Results
Top-2 coverage for core questions reached 91%. During the Double 11 promotion, Top-3 placement growth exceeded 10% within 10 days. Across three months of new-keyword optimisation, domestic-air-conditioning Top-2 coverage increased by 44.8%.
Ergonomic seating
Stable Top-2 positions in mainstream and premium purchase scenarios.
Background
An established ergonomic-chair brand needed its market strengths to be reflected more consistently in AI buying recommendations.
Approach
Developed content around ergonomic-chair selection and premium-brand comparisons, with clear product features and use cases, supported by ongoing platform monitoring.
Delivery
Organised brand materials and AI-answer records by purchase topic, checking recommendation positions and the accuracy of specialist product claims.
Results
The brand maintained Top-2 positions across multiple purchase topics on mainstream AI platforms, strengthening its position in the category.
Local services
Enquiries increased 170%; overall project ROI reached 1:10.
Background
A scalp-micropigmentation service brand had limited AI recognition and insufficient enquiries, with a need to connect online discovery to store-level follow-up.
Approach
Built an AI content matrix and sector-media reputation content, tracked actual distribution, and reviewed recommendations alongside enquiry and store feedback.
Delivery
Customer service handled enquiries through WeChat. Store staff recorded lead sources and conversion feedback, allowing performance to be reviewed store by store.
Results
Enquiries increased 170%, overall project ROI reached 1:10, and Doubao rankings remained in the Top 2. More than 10 company-operated stores were added during the optimisation period.
Clear aligners
Core recommendation questions moved into the first-screen Top 2.
Background
The brand had weak visibility in AI questions about early orthodontic treatment for children and clear-aligner brand recommendations.
Approach
Optimised six core questions across DeepSeek, Doubao, Tencent Yuanbao and Qwen, using current brand and product information and repeated recommendation checks.
Delivery
Retained before-and-after answers by question and platform, reviewing brand recommendations, professional wording and source updates.
Results
Core questions moved from no mention or low positions to Top-2 placement on the first screen, improving visibility at the AI-assisted orthodontic decision stage.
Used-car platforms
First-position recommendations across three platforms for a core selling question.
Background
The platform was not the first recommendation when users asked AI to compare options for selling a used car at a higher price.
Approach
Created media content around this high-value selling question and improved the brand’s recommendation presence on DeepSeek, Doubao and Tencent Yuanbao.
Delivery
Retained before-and-after answers for the same core question on all three platforms, checking recommendation order and cited information.
Results
For the specified core used-car selling question, the platform achieved a 100% first-position recommendation rate across DeepSeek, Doubao and Tencent Yuanbao.
Solar exports
Overseas procurement keywords gained visibility in AI answers.
Background
A solar-products exporter needed more brand visibility in overseas AI search and clearer English-language product and procurement information.
Approach
Combined English blog content, backlink development and industry-media publishing, monitoring Google AI, ChatGPT, Copilot and Gemini.
Delivery
Organised blog, backlink, media-publication and inclusion records, connecting English product information with the website’s enquiry route.
Results
Project records show 526 blog posts, 4,256 backlinks and 726 media-publication records. The target-attainment index remained stable over the tracked seven-day period, with multiple solar keywords appearing in overseas AI answers.
Pharmaceutical brands
More positive brand visibility and improved information accuracy.
Background
Outdated, incorrect and negative information about the brand and its core products affected how users understood the business.
Approach
Updated content and authoritative information across DeepSeek, Doubao and KIMI, with continued monitoring of brand evaluations and product questions.
Delivery
Checked AI answers and citations by brand and product question, preserving update records and before-and-after comparisons.
Results
Positive information about the brand and core products gained exposure, while the initial incorrect and negative information was effectively removed from the tracked search results.
BRANDS & EXPERIENCE
Experience across different customer journeys.
The Chinese case centre lists 18 brands with confirmed project experience. Contact our team for service types, project scope and materials available for disclosure.
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