DELIVERY & MEASUREMENT
Know what was delivered—and how it was checked.
Define the scope, preserve the evidence and review results against an agreed baseline.
PROJECT WORKFLOW
A documented process from diagnosis to review.
Each stage has a purpose and a record that can be checked.
Business diagnosis
Confirm products, customers, markets, current information and project goals.
Baseline agreement
Set platforms, question samples, test timing and measurement rules.
Strategy & execution
Plan content and sources; record approved content and publishing actions.
Ongoing monitoring
Track brand mentions, recommendation positions, citations and unusual changes.
Review & adjustment
Compare against the baseline, explain changes and update the next stage of work.
Acceptance & next steps
Check deliverables and agreed metrics, record findings and plan subsequent work.
DELIVERY RECORDS
How project records become acceptance evidence.
Question lists, monitoring, manual checks, stage reports and acceptance records form a connected trail.
01 / Question list
Establish the questions and the baseline.
Keep the original wording, platform, version, date, sample scope and initial answers so later comparisons have a consistent basis.
02 / System monitoring
Keep platform-level execution and visibility records.
Review publication, inclusion, query and platform data within the capabilities of the selected system and service plan.
03 / Manual data checks
Verify the answers on actual devices.
Capture agreed questions and platforms on multiple mobile devices, record date and version, and organise screenshots for cross-checking.
04 / Weekly review
Connect results with the next stage of work.
Summarise changes, execution records, reasons for differences and the next set of actions, with platform and time periods kept separate.
05 / Acceptance review
Check delivery against the agreed scope.
Review deliverables, process evidence and agreed business metrics. Record acceptance findings and any follow-up or remedial work.
MEASUREMENT RULES
Compare like with like.
A result is useful when its sample and measurement method are clear.
Define the sample
Record platforms, questions, dates, devices or versions and the number of valid tests.
Keep metrics distinct
Separate mention rate, Top-3 recommendation rate, first-position recommendation rate and cited sources.
Handle differences
Review platform variability, missing information and unmet targets against the agreed acceptance and remedial process.
LET’S BUILD YOUR NEXT STEP
Turn AI discovery into a clearer path to enquiry.
Tell us about your business, target market and priorities. We will help define the right scope and deliverables.
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