WENSI MEDIA · CONTENT & INFLUENCE
Credible Content Marketing
Content Worth Sharing.
Evidence Customers Can Use.
Media Placements · Creator Content · Product Reviews · Local Visits
From content planning and resource selection to publishing and performance reviews.
Strong Businesses Need Content Customers Can Refer To
Put your brand story, product experiences and local services in front of customers before they decide.
Too Little Information to Understand the Brand
You have credentials and experience, but searches reveal few clear reports or business introductions.
Strong Features, but Little Evidence of the Experience
New products need demonstrations, reviews and creator content to explain their practical value.
Scattered Resources & Time-consuming Coordination
Media, specialist platforms and creators serve different purposes. Match them to your industry, objectives and budget.
Published Content, but Fragmented Results
Bring together finished content, links, platform data and enquiry sources to review investment and outcomes.
Connect Content & Channels Across the Communications Journey
Coordinate planning, channel selection, publication and review across three stages.
STAGE 01
Explain the Brand Clearly
Content Planning & Expert Expression
Review business facts, product strengths and real cases
Define the theme, audience and format
Prepare topics, article outlines and asset lists
STAGE 02
Appear in the Right Places
Media & Creator Selection
Match channels by industry, region and platform
Confirm media sections, creator accounts and collaboration formats
Coordinate production, approval, scheduling and publication
STAGE 03
Keep a Record of the Work
Document Delivery & Review Progress
Organize finished content, links and screenshots
Summarize available reading, viewing and engagement data
Use enquiry records to refine future channel combinations
Brand Facts → Expert Content → Relevant Channels → Customer Understanding → Enquiries → Ongoing Reviews
Wensi Credible Content Marketing: Service Overview
Organize content around objectives and channels around content, with clear deliverables for every activity.
Communications Objectives
Brand Awareness
Company Profiles / Brand Stories / Interviews
Product Promotion
Launches / Product Experiences / Scenario Reviews
Local Customer Acquisition
Local Content / Store Visits / Event Communications
Content Formats
Articles & Visuals
News Releases / Industry Articles / Recommendation Posts
Video
Product Demonstrations / Creator Experiences / Store Visits
Features & Series
Brand Features / Case Analysis / Topic Series
Channel Resources
Media Publishing
News Media / Local Media / Industry Platforms
Creator Partnerships
Specialist Creators / Content Producers / Local Accounts
Brand-owned Channels
Website / WeChat / WeChat Channels and Other Suitable Accounts
Execution & Delivery
Content & Publishing
Final Approval / Scheduling / Links & Screenshots
Data & Reviews
Reads & Views / Engagement / Milestone Summaries
Acquisition Support
Bookings / WeChat Enquiries / Source Records
Brand Monitoring
Detection & Alerts
Reputation Signals / Keyword Alerts / Unusual Changes
Trends & Analysis
Trending Topics / Topic Assessment / Communications Analysis
Reports & Reviews
Milestone Reports / Specialist Reports / Brand Updates
Available independently or alongside GEO, cross-channel trust marketing and integrated brand marketing.
Four Content Services, Combined Around Your Goals
From one article or review to coordinated campaigns across platforms, choose support for your current stage.
01 / CONTENT SERVICE
Make Your Business’s Strengths Clear in Public
Plan media-appropriate brand content around business development, product launches, technical strengths and real cases.
01
Topic Planning
Define Audience, Theme & Priorities
02
Content Writing
Company Profiles, News Releases, Interviews & Cases
03
Resource Matching
Coordinate Media, Sections & Schedules as Needed
04
Publication
Coordinate Launch & Feedback After Content Approval
05
Delivery Records
Compile Links, Screenshots & Finished Content
Company Coverage
Product Launches
Interviews
Case Communications
One-off articles, specified channels and ongoing media campaigns can all be assessed.
02 / CONTENT SERVICE
Put Brand Benefits into Real Use Cases
Match specialist creators to product features and target audiences, producing experience-led content that is easier to understand.
01
Creator Selection
Match Industry, Audience & Content Style
02
Collaboration Planning
Confirm Format, Timing & Requirements
03
Content Outline
Plan Experience Scenarios & Key Product Messages
04
Production Coordination
Articles, Visuals, Short Videos & Co-created Content
05
Publication Review
Compile Published Content & Platform Feedback
Xiaohongshu Posts
Short-video Experiences
Specialist Creators
Brand Co-creation
Available for an individual creator, a single campaign or an ongoing content program.
03 / CONTENT SERVICE
Show Why a Product Matters Through Concrete Experience
Structure content around features, performance, use and applications, turning technical specifications into practical information for customer decisions.
01
Review Planning
Define the Product, Scenario & Assessment Areas
02
Information Preparation
Organize Specifications, Instructions & Facts
03
Experience Production
Demonstrate Features, Process & Actual Performance
04
Expert Explanation
Produce Reviews, Videos or Industry Analysis
05
Channel Publishing
Select Relevant Specialist Platforms & Creators
Product Experience
Feature Demonstrations
Technical Analysis
Buying Guidance
Reviews are based on genuine experience and specific evidence, highlighting appropriate uses and product value.
04 / CONTENT SERVICE
Make Local Services Visible—and Easy to Enquire About
Develop local visit content around location features, experiences and campaigns, connecting content, location searches and bookings.
01
Location Assessment
Define Service Strengths, Customers & Coverage
02
Local Creator Matching
Select Suitable Local Content Creators
03
Visit Coordination
Confirm Filming Times, Scenes & Experiences
04
Content Publication
Show the Setting, Service & Actual Experience
05
Enquiry Connections
Provide Appropriate Location & Booking Links
Store Visits
Service Experiences
Local Recommendations
Campaign Promotion
For restaurants, retailers, beauty services and other local businesses.
Communicate Consistently. Stay Aware of Reputation Changes.
Monitor brand, product and industry keywords—from discovery and alerts to analysis and reporting—to understand the communications environment.
Reputation Discovery
Track relevant news, social and content-platform information around brand, product and industry keywords.
Reputation Alerts
Identify new discussions, unusual changes and key events using agreed keywords and alert rules.
Reputation Analysis
Analyze sources, themes and sentiment to help assess an event’s impact.
Trending Topic Monitoring
Track relevant rankings, topics and communications changes to understand the discussion surrounding your brand.
Reputation Reports
Summarize key information, trends and findings in daily, weekly or specialist reports.
Platforms, keywords, periods, alert rules and reporting frequency can be tailored. Available independently or alongside content communications.
A Clear Process for One-off Work & Ongoing Campaigns
Choose support around current goals, with content, channels, quantities and timelines confirmed in advance.
One-off Media Placement
For an existing draft or support from topic planning through publication
Requirements Discussion
Draft Preparation
Platform Confirmation
Content Approval
Publication
Link Delivery
Creator / Review / Local Visit Project
Focus on one product, location or campaign
Goal Setting
Resource Selection
Plan Approval
Content Production
Launch Approval
Data Compilation
Ongoing Communications Program
Coordinate content, resources and timing across each stage
Communications Planning
Topic Scheduling
Multi-channel Execution
Milestone Summary
Data Review
Next-stage Optimization
Quotes depend on media and sections, creator types, formats, publication quantities, production requirements and duration. GEO clients can separately select editorial planning and specified-channel publishing.
More Professional Content. Smoother Execution.
Coordinated planning, media and creator resources reduce repeated communication across content and channels.
Objectives First
Define awareness, product promotion or local enquiry goals before choosing content and channels.
Evidence-based Content
Build messages around real business, product information and cases, with specific support for selling points.
Appropriate Resources
Match media, platforms and creators to the industry, audience, region and budget.
Clear Deliverables
Organize finished content, links, screenshots and available data for acceptance and ongoing review.
Coordinated Roles, from Planning to Publication
Organize responsibilities by project for a connected content and communications service.
Project Coordination
Connect Requirements & Execution
Requirements Review
Communications Schedule
Progress Updates
Content Planning
Brand & Expert Communication
Topic Outlines
Editorial Planning
Key Message Development
Media Coordination
Channel & Resource Management
Media Sections
Creator Selection
Collaboration Planning
Production & Execution
Finished Content & Publication
Asset Preparation
Content Approval
Launch Coordination
Data Review
Records & Milestone Summaries
Links & Screenshots
Platform Feedback
Next-step Advice
Content That Fits Different Business Scenarios
Brands, products and locations have different priorities. Plan communications around the decisions customers need to make.
Brands & Business
Company Coverage · Brand Communications
Healthcare
Expert Insights · Educational Content
Local Services
Local Visits · Booking Enquiries
Business & Manufacturing
Technical Analysis · Company Coverage
Education & Customization
Business Profiles · Case Communications
International Trade & Renewable Energy
Industry Content · Product Communications
Connect Media & Content Resources to Broaden Brand Reach
Match news media, specialist platforms, creators and local content resources to your industry, communications theme and budget.
Media and platform resources are illustrative. Specific outlets, sections, accounts, schedules and publishing requirements are confirmed for each project.
Bring Your Communications Goals to Life with Wensi
Tell us your brand, product or location promotion needs for a suitable content and channel plan.
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