WENSI MEDIA
Agree How Results Are Measured Before Comparing Them
Platforms, question wording, sampling times and test counts affect data. Evaluation requires baseline, execution and retest records.
MEASUREMENT
Four Metrics, Four Different Questions
Define each metric at the outset and compare milestones under consistent conditions.
Brand Visibility
Check whether answers mention the brand and whether the information is accurate within the agreed question sample.
Brand Mention Rate
Valid answers mentioning the brand divided by the total valid test answers within the agreed scope.
Top 3 Presence
Agree recommendation ordering rules, then calculate the share of valid answers placing the brand in the Top 3.
Citation Sources
Record cited pages and materials to identify opportunities to improve brand content and external sources.
REPORTING
What a Useful Milestone Report Includes
Do not combine isolated appearances or figures from different questions or platforms into misleading comparisons.
- Identify the platform, model or version where this can be confirmed.
- Retain question lists, sampling times, test counts and valid-sample definitions.
- Compare baseline and milestone data alongside execution records.
- Explain anomalies, sample limitations, volatility and possible influencing factors.
- Set out next-stage improvements and a retest plan.
LET’S TALK
Understand your business before choosing a plan.
Review your core offering, target customers, brand materials and existing channels to identify the issues worth prioritizing.
